_{Candy Crush Play
Activision 2022}

Featured on AdAge and on Luerzer’s Archive.

In celebration of Candy Crush Saga’s 10 years anniversary, we lanched a highly visual campaign showing that wherever you are, you can play. We’ve photgraphed everyday situations that can mean much more if you are an addicted Candy Crush player.

Role: idea and art direction
Photography: Alastair Wiper