_{Grasso Branding Identity
2023}

Grasso matches indulgence with memories, fat stains with loud conversations, and tomato sauce on the side cheek with cheesy drunk selfies in the bathroom. The restaurant's visual identity has to be fun, colorful, and authentic but, at the same time, with a sort of kitsch look. It has to match the classy with the loud, the serif with the fat, and the pretentious with the shameless.